If you are in the business of wedding photography, you’ll know how tough it is to establish a long-standing reputation that can stand the test of time. Some of you may have already managed to do that over the past decade or so.
But, you should also know that your work doesn’t end there.
The number of aspiring photographers scrambling for a piece of the thriving wedding photography market is at an unprecedented high. So, the only way to stay successful is staying ahead of the crowd. That might mean beefing up your skills—business, and more importantly, technical.
Let’s take a closer look at the technical side of things. It’s going to be a bitter pill to swallow, but there is no denying the fact that we all have a lot of catching up to do. Today might be the time to start.
Photographers have figured out ways to use light like never before. They have gone beyond the traditional ways of back-lighting, rim-lighting, and such to more advanced techniques that will take a lot of practice to master.
You can’t make a different image if you don’t choose to shoot differently. Sometimes, this might mean scaling rooftops, climbing ladders or perching on ledges. Anything, and everything possible to get a unique shot. If your portfolio isn’t brimming with unique shots, it’s going to be a Herculean task to stand out from the mass.
Bokeh is rather outdated. At least the usual ways of applying it are. The game, as always, belongs to strong composition techniques that tell a story in the most comprehensive way possible.
Story-telling is no longer about including characters in your image. What also matters is how you tell the story. Because there are only a limited number of stories you can tell at weddings, it’s often the storytelling technique that will give you the edge.
Modern-day photographers are constantly on the lookout for props that can add a whole new dimension to their images. These are objects that other photographers might overlook. Because you are using them and they aren’t, it is quite obvious that you have a different story to tell.
If you are in this business for the long haul, you need to stay ahead of the game. If you’re comfortable within your cozy walls, you’d soon realize that the industry has moved on. Keep up.