LinkedIn is the third biggest social network in the world. Yes, that’s right, it’s even bigger than Instagram!
Which means that there are about 467 million actual users, who might be looking for a photographer or recommending one to their friends.
It doesn’t require much effort to maintain an online connection, but it is very important. Today you might help someone find what they’re looking for, tomorrow they’ll want to do the same for you. LinkedIn is perfect for effortless communication – we will immediately discuss what type of interactions are extremely useful to stress the “pro” in your profile.
It’s so easy, you can do it with your eyes shut. Spend an hour on building a strong profile, 10 minutes per week to maintain it, and you’re ready to enjoy all the benefits this platform has to offer.
The cool thing about LinkedIn, is that it guides you effectively through the profile creation process. To put it simply, when the professional social network gives you advice on how to complete your profile, you listen. Just follow the Profile Strength bar, and add the info it suggests you to.
The Intro section is highly important, as it is targeted at enticing anyone looking at your profile and encouraging them to explore it further. Don’t play games with names: add your first, last and middle name (if applicable) without any nicknames or superlatives. Take the time to find the most accurate headline that lists your fields of expertise and includes your main keywords.
The summary that follows should include your present and future ambitions as a photographer. Here you can list your skills, talk about your vast experience, or it can simply contain a good marketing text that convinces people to hire you.
Featured Skills & Endorsements are important not only for your professional branding, but for networking purposes too. When you add a featured skill, like ‘Wedding Photography’, ‘Image Editing’, or ‘Photojournalism’, make sure your friends and colleagues endorse you. In return, endorse them back for their professional accomplishments
Recommendations are an even a better opportunity to show off your talent and skills. LinkedIn doesn’t restrict recommendations to people you’ve worked with, so you can get recommended by happy clients and even friends. Having a couple of recommendations from people you know is extremely valuable – nothing like a positive review or opinion to convince people to hire you.
The Accomplishments section is where you get to show off your greatest achievements. Feel free to share awards, photography contests, excellence certificates, photos featured in magazines, professional courses, personal projects and even foreign languages you’ve mastered.
On top of following other people and brands, you can create and share your own content. Whether it’s based on your insights from day-to-day work, descriptions of an amazing personal project you’ve accomplished, some neat photography hacks, or even sharing a post from another cool photography blog – anything goes. Similar to writing a blog post, your update can include text, images and videos, video being the most engaging one (hey, it’s 2017 after all).
Here are some useful tips for successful LinkedIn blogging:
• A typical post is somewhere between 500 and 700 characters.
• Use a short but captivating headline (40-49 characters is optimal).
• Use images – visual is effectual.
• Break long texts up with subheadings.
• Asking questions is always a good idea to grow engagement (but not in the headline).
• Posts that are published on Sundays and Thursdays seem to have higher visibility.
Being active reminds your connections about you (every time you post they will get a notification), and proves once again that you’re truly passionate about what you do.